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	<title>New England Board of Higher Education &#187; federal education</title>
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		<title>DC Shuttle: Bill Would Make Sure Student Aid Funds Aren&#8217;t Spent on Marketing</title>
		<link>http://www.nebhe.org/newslink/dc-shuttle-bill-would-make-sure-student-aid-funds-arent-spent-on-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dc-shuttle-bill-would-make-sure-student-aid-funds-arent-spent-on-marketing</link>
		<comments>http://www.nebhe.org/newslink/dc-shuttle-bill-would-make-sure-student-aid-funds-arent-spent-on-marketing/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 17:17:36 +0000</pubDate>
		<dc:creator>John O. Harney</dc:creator>
				<category><![CDATA[Financing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newslink]]></category>
		<category><![CDATA[Newslink Topic]]></category>
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		<category><![CDATA[Student Aid]]></category>
		<category><![CDATA[Students]]></category>
		<category><![CDATA[DC Shuttle]]></category>
		<category><![CDATA[federal education]]></category>
		<category><![CDATA[for-profits]]></category>
		<category><![CDATA[student aid]]></category>

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		<description><![CDATA[<p>Senate Health, Education, Labor and Pensions (HELP) Committee  Chair Tom Harkin (D-IA) is sponsoring legislation to prevent colleges  from using federal student aid revenue, including Post 9/11 GI Bill  benefits, to fund marketing activities. Sen. Kay Hagan (D-NC), who is  also sponsoring the not yet introduced bill, said that it would ...]]></description>
				<content:encoded><![CDATA[<p>Senate Health, Education, Labor and Pensions (HELP) Committee  Chair Tom Harkin (D-IA) is sponsoring legislation to prevent colleges  from using federal student aid revenue, including Post 9/11 GI Bill  benefits, to fund marketing activities. Sen. Kay Hagan (D-NC), who is  also sponsoring the <a href="http://r20.rs6.net/tn.jsp?e=0015OaV-zY0YZEL5hjNpzbX09fm_1qoccD_cebGe0-6fCjfO8MnfnL6QuZg5Iy8YZzhbqHkroeQo4a7umqEIMgbswvniQNyuZr0u6ZA1yfSykolHMWwjxlvvEzXy6FMcyStj3DTcvheqVwcUIZnyMCm_jPwxqbMsKChTzkTGqO9Cqo=" target="_blank">not yet introduced bill</a>, said that it would  "protect taxpayers' investment of billions of dollars in student  financial aid by ensuring that it is used to help students succeed in  college, not out-of-control advertising, marketing and recruitment  budgets." While the <a href="http://r20.rs6.net/tn.jsp?e=0015OaV-zY0YZHn_uGcx2CXlF4ZP06X02Jmoa03ublozhxLF58Sd4uNkSO764TAUqecAaZH-4B2DcWZkIHoqCz-TvrTrI9ng1gFw8fnCgLhr6ar9gUYXwOSyctRRxxrzlPULuyM74fzbG0w-fP6j6eX2cnKgUek9SNTXcSAlMoR5GtLVKIQyHZPDA==" target="_blank">legislation </a> would apply to all colleges and  universities receiving federal student aid, it is largely perceived to  be targeted at for-profit universities. Sen. Harkin cited a HELP  Committee report showing that marketing expenses at 15 of the largest  for-profit higher education companies made up an average of 23%  of their budgets, compared with an average of 0.5% for nonprofit  institutions. In some cases, for-profit colleges spent significantly  more per-student on recruitment than on instruction. The industry group called the  Association of Private Sector Colleges and Universities argued that  for-profit colleges need larger recruitment budgets because the  nontraditional students they serve are more difficult to attract than  traditional, college-bound high school graduates. Democrats and  particularly Republicans in the House have responded to HELP Committee  attempts to increase regulation of for-profit colleges with skepticism  and concern over the potential loss of educational opportunity for the  nontraditional students attending their programs.</p>
<p>On Tuesday, the House  Education and Workforce Committee discussed the proposed <a href="http://thomas.loc.gov/cgi-bin/bdquery/z?d112:HR04297:|/home/LegislativeData.php|" target="_blank">(H.R. 4297)</a> to  reauthorize the Workforce Investment Act (WIA), which expired in 2003.  Ranking Member George Miller (D-CA) expressed concerns that the bill's  plan to consolidate 27 current programs into a single funding stream  could disadvantage underserved populations which were specifically  targeted under the individual programs. The legislation would also allow  governors to consolidate additional programs if they hold to certain  performance measures to judge the success of the resulting programs. Rep. Virginia Foxx (R-NC), one of the bill's sponsors,  countered that five of the programs in question have either never been  funded or haven't been funded for several years, and an additional seven  are targeted for consolidation under the House Democrats' version of  the legislation (H.R. 4227). Bill supporters cited a 2011 Government  Accountability Office report which found that 44 of WIA's 47 current  programs overlap with each other in some way, and argued that this  duplication wastes money and causes confusion for job training program  applicants. Committee member John Tierney (D-MA), a sponsor of the  Democrats' bill, said that despite continuing disagreement, he believes  the committee members will find sufficient common ground to move forward  with a bipartisan proposal. He said that he expects the panel to take  up the bill for a vote as soon as this week.</p>
<p>On Thursday, President  Obama announced the release of his<a href="http://r20.rs6.net/tn.jsp?e=0015OaV-zY0YZGrhFjU01zFlPdK3_7xgtA3bQF9iV0HdkQotMKDtytoRpJtBVlWeh7QiKgsHlNxCVzoujO_uokeGP6nYe581nB04l_GwlLyc_vxm_pF5u-pqlVVNsCqQGiCy_QgS5pkjlGCqI_ITvEVzluxZLU1tQUqPQDw7OcdlyMLs2dioa88lpo64b-i0loPuW7R2jr4UYQFtQyWpgNAzlozr68t2Xpj" target="_blank"> blueprint</a> for reauthorizing the 2006  Perkins Career and Technical Education Act (CTE), which expires at the  end of this year. The $1 billion proposal would align CTE training  programs with the skills needed for in-demand occupations in high-growth  industries, implement performance measures for the programs, and  encourage collaboration with high schools, colleges and employers to  improve CTE programs through competitive grants. Senate HELP Committee  Chair Harkin and Sen. Patty Murray (D-WA) have both  introduced legislation to tailor students' skills to those in demand in  the workplace (S. 2252, S. 830, respectively), and both applauded the administration's proposal.</p>
<p><span style="color: #800000;"><strong>As a member of </strong><strong> </strong><strong>New England Council, </strong><strong>we publish the <em>DC Shuttle</em> each week featuring higher ed news from Washington. </strong><strong>This edition is drawn from the Council's</strong><strong><em> Weekly Washington Report</em> Higher Education Update, of April 23, 2012.</strong> <strong> </strong></span></p>
<p><span style="color: #800000;"><strong>Founded                   in   1925, the New      England Council is a  nonpartisan         alliance      of       businesses, academic   and     health    institutions,       and   public   and   private      organizations       throughout   New        England  formed to   promote    economic   growth      and a   high     quality     of    life in the  New   England    region.   The    Council's        mission     is to   identify   and    support      federal public    policies   and         articulate   the  voice of its          membership   regionally and        nationally on       important    issues    facing    New    England. </strong></span><strong><span style="color: #800000;">For more information, please visit: </span><a title="www.newenglandcouncil.com" href="http://www.newenglandcouncil.com/">www.newenglandcouncil.com</a>.</strong></p>
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