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	<title>New England Board of Higher Education &#187; Understanding Islam Through Virtual Worlds</title>
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		<title>Tell Me a Story: Reporting from the BIF-6 Conference in Providence</title>
		<link>http://www.nebhe.org/newslink/tell-me-a-story-reporting-from-the-bif-conference-in-providence-3/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tell-me-a-story-reporting-from-the-bif-conference-in-providence-3</link>
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		<pubDate>Mon, 27 Sep 2010 18:08:31 +0000</pubDate>
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		<category><![CDATA[Babson College]]></category>
		<category><![CDATA[Business Innovation Factory]]></category>
		<category><![CDATA[Center for the Edge]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[Hewlett-Packard Laboratories]]></category>
		<category><![CDATA[John O. Harney]]></category>
		<category><![CDATA[John Winsor]]></category>
		<category><![CDATA[Leonard A. Schlesinger]]></category>
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		<category><![CDATA[Turn Grease into Fuel]]></category>
		<category><![CDATA[Understanding Islam Through Virtual Worlds]]></category>

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		<description><![CDATA[<p>A few hundred people packed the Trinity Rep theater in downtown  Providence Wednesday, Sept. 15, and Thursday, Sept. 16, with ears and  minds open. More than a dozen entrepreneurs and artists told stories of  how they used innovation and social technologies to help solve problems  from protecting mothers in childbirth to ...]]></description>
				<content:encoded><![CDATA[<div class="pf-content"><p>A few hundred people packed the Trinity Rep theater in downtown  Providence Wednesday, Sept. 15, and Thursday, Sept. 16, with ears and  minds open. More than a dozen entrepreneurs and artists told stories of  how they used innovation and social technologies to help solve problems  from protecting mothers in childbirth to cleaning up unwanted graffiti  to turning grease into fuel.</p>
<p>Much of the <a href="http://www.businessinnovationfactory.com/about" target="_blank">Business Innovation Factory's</a> sixth annual  collaborative innovation summit was based on the dying art of  storytelling. Indeed, BIF boasts that the summit contains no  powerpoints, no talking heads—just good stories. And they were inspiring  stories indeed.</p>
<p>Among the highlights:</p>
<p>• <strong>Sayantani DasGupta</strong> explains that before doctors had  CAT scans, they used their humanity. Now two things must be side by  side in the doc's black bag: the ability to read a scan and the ability  to read a patient's story. DasGupta tells her med students to dig up  patients' stories as part of administering care. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Sayantani-DasGupta-BIF6.mp3" target="_blank">Sayantani DasGupta</a></p>
<p>• <strong>John Hagel</strong>, co-chair of Deloitte LLP’s Center for  the Edge, focuses on "passion." Hagel's research suggests that just 20%  of U.S. workers are "passionate." The larger the institution, the less  the passion. People who lack passion at work, he says, try to move past  unexpected challenges and get back to what was their regular task. Hagel  started writing because he didn't want to interact with people face to  face. But people who shared his passions started seeking him out. The  lesson, he says: You have to express vulnerability in order to build  long-lasting trust-based relationships. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/John-Hagel-BIF6.mp3" target="_blank">John Hagel</a></p>
<p>• <strong>Rita King</strong> began her career as a journalist  reporting on the relationship between corporations and government and  issues in digital identity. She is now Innovator-in Residence at IBM's  Analytics Virtual Center. She is working on a program called  "Understanding Islam Through Virtual Worlds." People think the virtual  worlds are full of sex, King says, but as in real life: You get what you  are looking for. She was looking for and found virtual places of  prayer. She confronted questions such as: Is it OK to wear digital shoes  in a mosque in a virtual world such as <a href="http://secondlife.com/" target="_blank">Second Life</a>?  Breaking through barriers is easier in Second Life than it is in  physical life, she says, as she shows an image of a man setting himself  on fire in protest. You couldn't do that in real life without hurting  yourself and others, she notes. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Rita-King-BIF6.mp3" target="_blank">Rita King</a></p>
<p>• Babson College President <strong>Leonard A. Schlesinger</strong> observes that infants view  things with an open mind. As they learn more, they get better at  predicting responses to actions, awareness gets narrower and deeper, and  people begin to think they can optimize their lives. But then it just  gets all screwed-up and we face unknowability. Rather than fight the  current reality of fixed physical location and "170 people with lifetime  employment," Babson capitalizes on being ranked the #1 school for  "entrepreneurship." Babson's method of teaching entrepreneurship is an  antidote to centralized industrial planning, Schlesinger says;  it creates jobs and advances social change for women and distressed  communities. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Len-Schlesinger-BIF6.mp3" target="_blank">Leonard A. Schlesinger</a></p>
<p>• <strong><a href="http://www.businessinnovationfactory.com/bif-6/storytellers/don-tapscott" target="_blank">Don Tapscott</a></strong> joined the gathering by Skype due to  an injury. His latest book is <em>Macroeconomics</em>. Convinced that "the  industrial economy has run out of gas," Tapscott says we need to  re-create institutions and pillars that grew from the industrial  economy, just as people did a few-hundred years ago with the arrival of  the printing press (which Martin Luther called an example of god's  grace). Moreover, the nation-state turns out to be the wrong size to  solve problems, Tapscott says.</p>
<p>• <strong>Glen Merfeld</strong>, manager of the Chemical Energy  Systems Laboratory at GE, has spent the past several years developing  all kinds of batteries, but especially the sodium metal halide kind.  This new type of battery promises to store three times more energy than  an acid battery with five times the length of performance. While the  battery may have potential use in passenger vehicles, it is currently  being developed for a GE hybrid locomotive, which Merfeld calls a "200  ton Prius." <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Glen-Merfeld-BIF6.mp3" target="_blank">Glen Merfeld</a></p>
<p>• <strong>Peter Hartwell</strong>, a senior researcher at  Hewlett-Packard Laboratories in Palo Alto, Calif., talks about  innovating inside one of the world's biggest companies. He is working to  make a vastly more sensitive sensor that he thinks will save the world.  This "Central Nervous System for the Earth" could collect data to give  the polar bear a sensor so he can report that it's getting warmer in his  environment, Hartwell says, put a node on a tree to measure rainforest  health, or put a sensor on an aging bridge to show it's weakening. He  notes that if we could outfit buildings with sensors to turn off lights  when someone isn't in a room, that would save more energy than switching  incandescent bulbs to LED. He also suggests that 14% of energy in the  U.S. is used in streetlights, and asks: Could we get rid of streetlights  without compromising safety and security? <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Peter-Hartwell-BIF6.mp3" target="_blank">Peter Hartwell</a></p>
<p>• <strong>John Winsor</strong> is cofounder of Victors &amp; Spoils,  the first creative ad agency built on <a href="http://en.wikipedia.org/wiki/Crowdsourcing" target="_blank">crowdsourcing</a> principles. Among other things, he created the intelligent bike rental  companies now operating in some cities. His son is an airplane buff,  sketching airplanes like a lot of kids draw firetrucks. When he insisted  on sending his drawings to Boeing, the airplane giant shot back a cold,  impersonal no thanks. Winsor wrote a <a href="http://www.johnwinsor.com/my_weblog/2010/04/is-your-customer-service-ready-for-the-new-world-of-openness.html" target="_blank">blog protesting</a> Boeing's mistreatment of his son's  recommendation for plane designs and urging companies to open their  minds. Social technology prevailed. Boeing apologized and changed its  policy on accepting ideas from kids. But Winsor's son by then had  changed his passion (temporarily) to RVs.</p>
<p>• Twelve-year old <strong>Cassandra Lin</strong> of Westerly, R.I., explains the  award-winning recycling program she and her friends created that  generates fuel for needy people in her community. The recycling program,  called Project T.G.I.F. (Turn Grease into Fuel), encourages residents  to bring their used cooking oil to the town transfer station to be  recycled. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Cassandra-Lin-BIF6.mp3" target="_blank">Cassandra Lin</a></p>
<p>• <strong>Ben Berkowitz</strong> talked about his experience getting  local government in New Haven, Conn, to clean up graffiti. He set up a  web-based map for people to use in reporting potholes and graffiti.  Soon, he asked a group of workers cleaning up graffiti what it was that  made them come clean up the scribbling now after all the years. "Our  boss got an alert from this website," one said. The lesson: If you see  something that's broken, say something and see what happens. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Ben-Berkowitz-BIF6.mp3" target="_blank">Ben Berkowitz</a></p>
<p>• <strong>Dale Dougherty</strong>, GM of the Maker Media division of  O’Reilly Media Inc., told the story of creating a mill in Napa Valley,  Calif., in the 1840s. He discussed the Oliver Evans book, a 1700s user  guide called <em>The Young Mill-Wright and Miller's Guide</em> which lists  the names of subscribers (supporters really) including George  Washington and Thomas Jefferson. "That list was a social network of its  day ... it told you who else had this information and cared about it ...  the Napa Valley didn't have a Walmart to go buy a mill or skilled  millwrights to build a mill." Dougherty says it's the same at O'Reilly  Media where the publisher got to know who's reading their books.  Dougherty publishes a magazine called <em>Make: technology on your time</em> ... a do-it-yourself magazine. Makers are "playing" with technology;  this is how you learn. It's a "garage band prototype" with no formal  education required; you just get started with friends who are similarly  passionate. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Dale-Dougherty-BIF6.mp3" target="_blank">Dale Dougherty</a></p>
<p>• BIF Exec <strong>Melissa Withers</strong>, acknowledging that her job doesn't  fit in a box, says when someone asks her at a barbecue what she does,  it leads to a long story. Withers jokes that the pattern on her <a href="http://en.wikipedia.org/wiki/Scantron" target="_blank">Scantron test</a> meant to suggest careers based on answers to questions marked with  a No. 2 pencil spells out "WTF"—a testament to the new 140-character  limit. Withers shows attendees BIF's guiding  principle: "Get off the  whiteboard and into the real world." She points out the the summit is  loaded with students because "that's how we roll." In fact, through its <a href="http://www.businessinnovationfactory.com/sxl/" target="_blank">Student  Experience Lab</a>, BIF has packaged its conversations with students  and made them available free—a powerful way to reorient conversation in  education around the student instead of around the institutions. <a href="http://www.businessinnovationfactory.com/bif-6/storytellers/melissa-withers" target="_blank">Melissa Withers</a></p>
<p>• <strong>Bruce Nussbaum</strong>, formerly of <em>Business Week</em> and  now  professor of Innovation and Design at the New School, wonders why  designers complain about lack of respect instead of solving problems  like health care. The design field, he acknowledges, has been expanded  to include doing. Design has gone from art-oriented to "innovation" or  in some ways, "creativity" or "social creativity" which anyone can  learn. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Bruce-Nussbaum-BIF6.mp3" target="_blank">Bruce Nussbaum</a></p>
<p>• Contemporary abstract artist <strong>Marla Allison</strong>, a member of Laguna Pueblo, finds  comfort in making her art and connecting with family, tradition and the  inspiration her community provides. She shows an image of her work  called "Tell Us a Story," depicting a child amidst a melange of signs  and a TV screen with static image, which Allison quips, as an aside,  "you almost never see anymore." So tell your story, she says.<a href="http://www.businessinnovationfactory.com/bif-6/storytellers/marla-allison" target="_blank"> Marla Allison</a></p>
<p>• Next is rocket scientist <strong>Richard Satava</strong>. Among other images, he shows a  high-tech appendix removal done without incisions with the organ removed  out the patient's mouth. He shows a robot that can move like a person,  then reassemble itself back into a car. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Richard-Satava-BIF6.mp3" target="_blank">Richard Satava</a></p>
<p>• <strong>Kim Scheinberg</strong>, an editor, tells of an evergreen  investment fund she and her friend started, which leaves it up to  entrepreneurs to choose the second round of investments. Scheinberg  turned down some deals and, in the process, realized she had integrity. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Kim-Scheinberg-BIF6.mp3" target="_blank">Kim Scheinberg</a></p>
<p>•<strong> Gerard van Grinsven</strong>, who was a Ritz Carlton vp for  many years, spoke of the opportunity he's had to change health care by  creating a hospital that people would actually want to be in. He read  the book <em>Blue Ocean Strategies</em> and realized he wanted to be the <em>cirque  de soleil</em> of health care. Then he read <em>The Power of the Purse</em> about how powerful women are in purchasing decisions. In Michigan, he  and partners built the hospital designed as a lodge with private rooms  only, which he says speeds up healing, and a commitment not to wake  patients between 11 p.m. and 5:30 a.m. He sent architects to northern  Michigan towns to recreate the Main Street feeling, allowing nature into  the room. No more cold feeling. Every day, hundreds of people who have  no business at the clinic come to eat the top-of-the-line food. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Gerard-van-Grinsven-BIF6.mp3" target="_blank">Gerard van Grinsven</a></p>
<p>• Responding to the lament that we're taught you have to "grow, grow,  grow," <strong>Jason Fried</strong> says the problem is people don't stop  at the "right size." For some, staying small and manageable means they  can try more things. We don't think we should hire in anticipation of  needing people, but rather, we should feel the pain first. "People don't  go to work anymore to work," he says. "They go to work to be  interrupted," he says. "So we built an environment that's all about  silence, like a library." He prefers the word "startup" to  "entrepreneur." He adds that emulating chefs, who do cooking shows and  write cookbooks, is a great way to get the word out. "Social media helps  too, as long as you have something to say." <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Jason-Fried-BIF6.mp3" target="_blank">Jason Fried</a></p>
<p>• <strong>Jacob Colker</strong> describes how you get people to  volunteer for nonprofits. With the amount of human energy we spend on  Facebook, we could build 55 Empire State Buildings a day. Crowdsourcing  for social impact works. We're now adding tags to Library of Congress  photos to make them available to general public. Also during the Haiti  earthquake, we used Flickr comparing faces in photos with news photos. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Jacob-Colker-BIF6.mp3" target="_blank">Jacob Colker</a></p>
<p>• <strong>Meg Wirth</strong> runs <a href="http://maternova.net/" target="_blank">maternova</a>. She  notes that except for HIV, giving birth is the most prevalent way women  die in Africa, Asia and much of Latin America. She says she needed an <a href="http://www.evernote.com/" target="_blank">Evernote</a> (but there was no such thing) on everything  happening in maternal care, mapping clinics, showing tools, protocols,  etc. She shows one image of a solar-powered vaccine cooler fitted on  back of camel. She urges equipping docs kits with mobile phone chargers  and headlamps for deliveries at night. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Meg-Wirth-BIF6.mp3" target="_blank">Meg Wirth</a></p>
<p>• Hollywood writer and producer <strong>Jana Sue Memel</strong> now runs a class called "Hollywood  Way" where she teaches corporate executives to connect with audiences  through the use of stories rather than putting them to sleep with  powerpoints. Her work ultimately won three Oscars, started 60 people out  as directors and broke barriers for people of color and women. <a href="http://www.businessinnovationfactory.com/files/audio/mp3/Jana-Sue-Memel-BIF6.mp3" target="_blank">Jana Sue Memel</a></p>
<p>That's innovation.</p>
<p><em>(Originally published Sept. 18, 2010 on <a href="http://jharn.wordpress.com/2010/09/18/tell-me-a-story-reporting-from-the-bif-conference-in-providence/" target="_blank">JOH NEJHE Blog</a> by John O. Harney.)</em></p>
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